Category: Marketing

MAR.219-“Exonerating” Compost from other materials on trial-AC22.USCC

Resource Conservation efforts are gaining traction in the world of Construction and Land Development across the Country. It’s not uncommon for State Department of Transportation Engineers to receive a variety of requests to try products on the right of way made from recycled materials, incorporate controversial materials like Municipal or Animal sludge, or even allow… Continue reading MAR.219-“Exonerating” Compost from other materials on trial-AC22.USCC

MAR.215-Video Content Marketing is our “Black Gold”!-AC22.USCC

Video is one of the top marketing tools for on online content, time to embrace it and find a strategy. VM trends are increasingly important to overall marketing strategies. In 2021, “86% of businesses indicated that they were using video as a marketing tool.” Additionally, “93% of them say it’s a critical part of their… Continue reading MAR.215-Video Content Marketing is our “Black Gold”!-AC22.USCC

MAR.116-How to Explain the STA Program in a Minute or Less-AC22.USCC

Before we can sell more compost, we need to be able to talk about it with Clarity – Confidence – Consistency! We listened – throughout the past few years and the past few days – and developed easy-to-repeat messaging and tools you can use TODAY to increase compost’s brand awareness through STA! Our STA Ambassadors… Continue reading MAR.116-How to Explain the STA Program in a Minute or Less-AC22.USCC

MAR.114-Developing Markets: Construction, Landscape, and Beyond-AC22.USCC

In order to successfully operate compost sites, managers must find a home for their finished products.  In this session we’ll give an overview on developing markets, and moving large, and small volumes of compost.  Get a broad overview of finding projects, working with and educating architects, and developing relationships with contractors and customers to successfully… Continue reading MAR.114-Developing Markets: Construction, Landscape, and Beyond-AC22.USCC

MAR.113-Compost Specifications and Return on Investment-AC22.CREF

The composting industry can benefit from further documenting compost application instructions and benefits of end use, as well as quantifying and monetizing their benefits whenever possible. Good data exists which quantifies soil and plant improvement through compost usage in many applications, but actually monetizing the benefits is much more difficult.   Understanding this, the CREF… Continue reading MAR.113-Compost Specifications and Return on Investment-AC22.CREF

MAR.220-Estimating the Market Potential of Food Waste Generation Using GIS-AC22.USCC

Solid waste facilities are coming under pressure to adapt to organics legislation seeking to divert organics (predominantly food waste) from the municipal solid waste stream.  Food waste recycling can create economic benefits in addition to environmental ones. Most organics legislation puts the burden for source separation and organics diversion on the food waste generator. Tetra… Continue reading MAR.220-Estimating the Market Potential of Food Waste Generation Using GIS-AC22.USCC

MAR.218-Operations can wait; your story can’t. How to stand out in a saturated market.-AC22.USCC

We open under a microscope. It’s dead quiet. Tiny little particles bounce around at random like the white ball in the classic Atari game, Pong. As we zoom in to take a closer look, the movements begin to slow; we begin to hear the first notes of Debussy’s Clair de Lune.  Through a series of macro… Continue reading MAR.218-Operations can wait; your story can’t. How to stand out in a saturated market.-AC22.USCC

MAR.217-Physical Marketing vs. Digital Marketing: How Using Physical Marketing Materials Will Amplify Your Digital Campaigns-AC22.USCC

Although it may be hard to believe, not everyone stares at only their phone or computer screens. As such, not all marketing needs to be digital. Traditional marketing, also known as physical marketing, has taken a backseat to today’s focus on digital marketing programs. Currently, many companies believe physical marketing materials are a thing of… Continue reading MAR.217-Physical Marketing vs. Digital Marketing: How Using Physical Marketing Materials Will Amplify Your Digital Campaigns-AC22.USCC