In the United States, over one-third of all available food goes uneaten through loss or waste. It is the single largest item in our everyday trash, and the largest item to go into municipal landfills. Consumers in their own homes make up the majority of food waste in America – more than grocery stores, restaurants, or any other part of the supply chain. However, most American consumers are either unaware of the problem, or they just don’t care. Turn is a DFW based composting service that is focused on a subscription model for consumers that educates, motivates, and equips them to compost. We have three different product levels for consumers in paid private model with no municipal support or funding. Throughout the pandemic, our residential composting subscription service actually increased. We will provide analysis and research on what are the motivators and detractors for consumers from using our service. We will talk through creative techniques we have utilized to bring awareness and understanding to consumers in our community. We will also provide analysis (quant and qual research) of people that do not use our service and are not interested in composting. Ultimately this will have a social psychology tone to it. Getting down to the ‘why’ and ‘why not’ of composting from a broad swath of demographics in our local community.
Speakers: Lauren Clarke
Duration: 33 minutes
Credits: 1.0
Member Price: $60.00
Non-Member Price: $105.00
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VIS.113-Getting Consumers To Care About Composting-AC22.USCC
